Concord Foods updating brand to drive sales

Nov. 27, 2018

Throughout this year, Concord Foods has been committed to the advancement of the brand by elevating consumer and trade marketing efforts. With exponential growth of the avocado and convenience industries, the company has focused on differentiating its easy-to-use produce companion packets as the premier choice for retailer avocado and holiday displays to drive increased sales this season.

“The popularity of avocados for all types of entertaining, in conjunction with consumer trends for convenience, positions our products as the ideal companion for holiday and Super Bowl displays in store,” said Samantha McCaul, marketing manager at Concord Foods. “According to the Haas Avocado Board, 65 million avocados are consumed during the Super Bowl each year, which gives retailers the unique opportunity to increase sales with merchandising that encourages the purchase of our guacamole mixes as well.”

With consumer demand on the rise for fresh, but convenient foods, the company saw an opportunity to elevate its products as the perfect choice for shopper’s entertaining interests and busy lifestyles. Following its 50th anniversary this year, the company has not only updated branding and packaging, but recently launched a new website as part of its commitment to elevating the relevance of the Concord brand. The website has not only been updated with the company’s new branding and product information, but has strategically added a consumer focused retail page to drive sales in store.

“After much time and investment this year we are excited to add our new site as the finale to all the efforts we have made to showcase Concord as a modern brand,” said McCaul. “Consistent with our new branding and packaging, the website is now a fresh and true reflection of the innovative business that we are.”

With tailgating season upon shoppers and the holiday season fast approaching, the new website comes just in time to capitalize on consumer interest in easy entertaining recipes and tips. Featuring not only brand new and on trend recipes, designed to inspire the use of the company’s easy-to-use produce companion packets, but also a product locator, Concord has strategically positioned itself to shoppers as a convenient solution in their busy lifestyles and to retailers as the perfect way to meet consumer demands.