The Bakery Cos. Undergoes Rebrand as Strategic Growth Continues

March 9, 2021

The Bakery Cos., a leading manufacturer of fresh and frozen breads, baked goods and dough products, now has a new name.

The company announced a name change to Crown Bakeries; effective immediately the name and branding mark a new chapter in the organization’s growth and development with strategic partner, Arbor Investments.

Arbor Investments is a specialized private equity firm that focuses exclusively on acquiring companies in the food and beverage industries.

“We’re excited to unveil our new name and fresh identity as Crown Bakeries,” founder and CEO Cordia Harrington said in a news release. “We started as Tennessee Bun Company 25 years ago and have grown to become so much more. From English muffins, biscuits, rolls and breads to tea cakes, brownies and croissants – we’re now a full service, one-stop-shop baker. The new name and branding supports our ongoing commitment to treat our customers like royalty.”

Over the last year, the company has made significant investments into the overall business.

In 2020, Crown Bakeries completed the acquisition of Steck Wholesale Foods in North Sioux City, South Dakota, and bought a laminated and sweet goods plant in Smyrna, Georgia.

Founded in 1996, the company also recently opened a 45,000-square-foot expansion in Nashville with new manufacturing lines producing both fresh and frozen, thaw-and-serve croissants for the retail, in-store bakery and food service channels.

“This is an exciting time at Crown Bakeries with significant growth ahead,” president Yianny Caparos said in a news release. “To better serve our customers nationwide, we continue to aggressively add new capabilities and capacity organically while simultaneously joining forces with other passionate bakers that complement our product mix. In rebranding to Crown Bakeries, it brings us all together under one brand and further reinforces our goal to be crowned the best baked goods supplier and employer in the industry.”