The Bakery Companies (the “Company”), a leading manufacturer of fresh and frozen breads, baked goods and dough products announced today changing of the Company name to Crown Bakeries. Effective immediately, the name and branding mark a new chapter in the Company’s growth and development with strategic partner, Arbor Investments.
“We’re excited to unveil our new name and fresh identity as Crown Bakeries,” stated Founder and CEO Cordia Harrington. “We started as Tennessee Bun Company 25 years ago and have grown to become so much more. From English muffins, biscuits, rolls and breads to tea cakes, brownies and croissants – we’re now a full service, one-stop-shop baker. The new name and branding supports our ongoing commitment to treat our customers like royalty.”
In the last 12 months, the Company has made significant investments into the business. In 2020, Crown Bakeries completed strategic acquisitions of Steck Wholesale Foods in North Sioux City, South Dakota and purchased a laminated and sweet goods plant in Smyrna, Georgia. More recently, the Company opened a new 45,000 square foot expansion in Nashville with new manufacturing lines producing both fresh and frozen, thaw-and-serve croissants for the retail, in-store bakery and foodservice channels.
“This is an exciting time at Crown Bakeries with significant growth ahead,” commented President, Yianny Caparos. “To better serve our customers nationwide, we continue to aggressively add new capabilities and capacity organically while simultaneously joining forces with other passionate bakers that complement our product mix. In rebranding to Crown Bakeries, it brings us all together under one brand and further reinforces our goal to be crowned the best baked goods supplier and employer in the industry.”