Truco Enterprises, LP
Management
- Roy Truitt - CEO
- David Silver - President
Primary business
Headquartered in Dallas, Texas, Truco Enterprises, LP markets and distributes branded Mexican food and beverage products. The Company’s primary product lines include premium tortilla chips, gourmet salsa, queso and bean dips, frozen fajita kits, soups and non-alcoholic drink mixes sold under the On the Border® and Cactus Creek® brands. The Company’s products are sold nationally through grocery retailers, club stores, mass merchandisers and specialty retailers. Truco licenses the On the Border® brand from Brinker International (NYSE: EAT), the largest sit-down dining restaurant chain operator in the world.